Business Communication Textbooks: Finding the Right Fit for Your Course
College and University / Business
Mar 27, 2019
As the only business communication series with three distinct textbooks, the Bovée-Thill series offers you more choices for a better fit with your unique needs—whether you focus on writing fundamentals, interpersonal communication, or contemporary media skills. No matter which Bovée and Thill title you choose, you can count on three enduring advantages. First, this series has been leading the market with one innovation after another for more than three decades. Bovée & Thill have consistently led the way with every major revolution in business communication, starting with the shift from print to digital, followed by the growth of social media, the rise of mobile communication, and now the emergence of artificial intelligence. Much of this coverage has necessarily focused on technology, but Bovée & Thill take the wide view of how employer expectations and contemporary practices continue to evolve. This embraces developments ranging from ethics and etiquette to the shift toward a more casual tone in workplace writing. Second, even as they evolve to align with changing business practices, Bovée and Thill texts maintain a solid foundation of communication skills. This approach starts with an efficient writing method that helps students build confidence while producing better writing in less time. The method is applied to every major type of business message and illustrated with numerous model documents that show students the specific writing choices that make messages effective or ineffective. These core writing skills are expanded with practical advice on communication topics that today’s employers view as critical, including collaboration, ethics and etiquette, diversity and inclusion, and the productive use of technology.