Teaching Introduction to Business: A High-Productivity Approach for Today's High-Speed Workplace

Business in Action offers instructors a much-needed alternative to texts that are either overstuffed and overwhelming or so skimpy that they compromise essential coverage. With full 20-chapter coverage, including dedicated chapters on employee motivation, customer communication, financial markets, and banking, it has the same scope as other comprehensive texts while being up to 20 percent shorter. There is no filler and no fluff, and the examples were chosen carefully to illustrate important points, without overloading the text. We invite you to do side-by-side comparisons with any other business text to see which one will make the best use of your students’ limited time and energy for studying. Visual Learning for a New Generation of Students Business in Action takes efficiency and student-friendly design to an entirely new level, with more than 150 Exhibits That Teach. These unique diagrams, infographics, and other exhibits address the challenge of getting students to read long passages of text by presenting vital concepts visually. The emphasis throughout is on productive learning—on helping students minimize the time they spend reading while maximizing the learning outcome. This value-added approach to visuals is in sharp contrast to books that try to entertain students with decorative photos, cartoons, or fractured page designs that disrupt the flow of reading and thereby force students to spend even more time reading. Objective-Driven Design with Information Chunking and Interim Checkpoints Each chapter is divided into six concise segments, each focused on its own learning objective and offering a comprehensive checkpoint to help students review and reinforce what they’ve learned. With this approach, each learning objective is addressed almost as a mini-chapter within the chapter, letting students pace their intake and memorization, rather than having to review an entire chapter at once. The consistent six-part structure also simplifies course planning and class time allocation for instructors, and it helps students organize their reading, review, and test preparation. To order an examination copy of this text: http://www.pearsonhighered.com/educator/product/Business-in-Action/9780133773897.page To see the online magazine for Business in Action: http://www.scoop.it/t/business-in-action-online-magazine-supplement For an interactive checklist, How Does Your Current Text Compare to Business in Action? http://businesscommunicationnetwork.com/wp-content/blogs.dir/global/text_compare/checklist_tib.php For Bovee & Thill's Introduction to Business Video Channel https://www.youtube.com/user/TeachingBusiness?feature=mhee For Bovee and Thill's Real-Time Updates for Business in Action http://rtu.businesscommunicationnetwork.com/book/?book_id=14&tag=business-in-action-7th-edition For the Introduction to Business Instructor Community on Facebook: https://www.facebook.com/pages/Teaching-Introduction-to-Business/175222205870861?sk=wall To see Teaching Introduction to Business, an online resource, visit introtobusiness.businesscommunicationnetwork.com Visit the Ultimate Guide to Resources for Introduction to Business https://www.pinterest.com/courtland_bovee/the-ultimate-guide-to-resources-for-teaching-intro/ For the Introduction to Business Instructor Group on LinkedIn: https://www.linkedin.com/groups/Teaching-Introduction-Business-2811711?trk=myg_ugrp_ovr